Usability Analytics

Website analytic tools like Google Analytics and Mint help webmasters track how many people are visiting their sites and from where.

But these really don’t help analyze usability. Luckily for us, there is a new entrant into this usability analytics playing field:

CrazyEgg

Basically, you set up a tracking session in your control panel at CrazyEgg, and it gives a short bit of javascript to insert into your site. Once you do, it tracks every click on every link on your page automatically. It outputs its findings in two ways. One is the overlay, which simple shows you where and how many times people have clicked. The other is the heatmap, which is simple one of the coolest things I have ever seen. Basically, it does the same as the overlay but shows clicks as a heatmap, making highly clicked areas more intense and leaving unclicked areas black. Google Analytics tries to do some of this, but CrazyEgg’s heatmap is much more accurate in that it tracks the exact location of the clicks over images and text links and such.

I was lucky enough to have gotten into the beta of CrazyEgg and set it on another site just to mess around. But you can see examples of what CrazyEgg does by viewing these screenshots they provide of the overlay and heatmap.

CrazyEgg is brilliant. It checks input boxes, radio buttons, everything a person might click on and use. It’s perfect for mapping how people use your site. I highly suggest you apply for the beta.

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2 Replies to “Usability Analytics”

  1. Hi Peter,

    Thanks for your comments on Crazy Egg, we appreciate users such as yourself posting and giving us an idea of what you are interested in.

    I am glad to see that you are identifying this as a usability tool, which is one of our main goals on the initial launch.

    If you have any more feedback or think of anything else please e-mail us at info@crazyegg.com. We love feedback and would welcome your comments.

    Thanks again.

    Aneil

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